Applied entertainment
I specialise in turning dry or complicated subject matter into eye-catching and entertaining video.
Robbie the robot
A series of videos created in collaboration with Dave McKenna, an animator and storyteller of prodigious talent.
Our brief was to explain Klever Programmatic's value proposition in a way that stood out, stuck in the memory and was sufficiently entertaining in itself to keep audiences watching.
An emblematic example of Applied Entertainment.
Mr Trigg’s elevator pitch
Percept Audit is a tech outfit that “analyses data in real time to optimise digital ad spend across all platforms and channels, reducing waste and driving performance…” and so on.
When Dom Trigg joined as the new CEO, he asked for an explainer video that people might want to watch. As briefs go, that was up there with the best.
Zenden Cash Backing
Videos don’t have to be quirky or funny to be worth watching. This one, part of a multi-channel US product launch for a fintech start-up, needed to get a lot of complicated information into a relatively short video. So simplicity and economy of both language and design were key.
From the vaults
Like most people, I haven't done much broadcast TV work for a while… but I'd like to, so here are some early hits on the off-chance. It’s not like there’s a statute of limitations on how long you can keep work in your book…
Christian Dior/Powerhouse Museum, Sydney
Dragon speech recognition. Mason Zimbler
Hollywood creative at Hollyoaks rates
Get in touch to bring some sparkle to your scripts