Brand strategy, naming, messaging and tone of voice
For the last few years I’ve been part of the small team at Curious Ways, working with the unfeasibly talented Mr Pete Lewis to help growing businesses become brands.
“Curious Ways took a business idea with a complex product behind it and turned it into a beautiful and easy to understand branded solution – with all the supporting physical and digital marketing materials. Their commitment to the success of the endeavour, and to the quality of the output under tight timelines, was remarkable”
Ron Davidson, Co-Head DESCOvery at The D. E. Shaw Group
Naming
Over the years, I've created names for lots of businesses and brands. These were primarily in B2B and technology, although I worked on naming for a number of new line and product launches during a six-month engagement as in-house copywriter at M&S. Also (and this is unrelated), I have a credible claim to being the first person ever to use the word "pants" as a pejorative.
Tone of voice
I've been called the Mike Yarwood of brand TOV*, and have written for a number of extremely famous celebrities such as that meerkat and the French hipster on the Stella ads. I once wrote a speech for Tony Blair in Beijing. He stole my pen.
* I haven't actually been called this.
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