Print, press, direct mail, outdoor and shelf wobblers
The largest print-based campaign I’ve worked on in recent years was at Havas Helia, where I was a small part of a big team that helped reposition Volvo Cars following its acquisition by Geely Motors. We launched a string of new models across all media channels, with a new visual style and tone of voice. Not sure we did any shelf wobblers though.
Assorted other business
I worked in a lot of B2B technology agencies during the decade or so that it took for print to give way to digital, tech being by far the fastest growing sector at the time.
3D DM for a joint-marketing campaign between tech behemoths IBM and SAP
Consumer print campaign for Toshiba's 3DTV offering. Don't hear too much about 3DTV any more 👀
One of a series of postcards for Soltius, an SAP reseller in Australia
Consumer print supporting the TV campaign to launch an early speech recognition solution
In-branch VM for TSB as it prepared to be spun out of Lloyds Bank
Newspaper created for photographic post-production shop The Laundry Room
DM for NoMax, an IBM reseller making dry and complex messages simple and entertaining
Google Adwords DM campaign targeting local small business across the UK
Trade media campaign for security vendor Fortinet
National DM campaign to launch SAP Australia's new packaged application for small business
DM campaign for Shell's SME loyalty scheme
Business media campaign to attempt to differentiate one Prof Servs consultancy from all the others.
And…
And the shelf wobblers…
I have produced shelf wobblers, I promise. But for some reason I didn’t hang onto any of the artwork for my book. (From the poor quality of some of the images on here, you’ve probably guessed that I’m reliably bad at hanging onto artwork for my book…)
Sorry to disappoint. By way of consolation, here’s a picture of a cat.
Still doing print? You’re a legend.
Get in touch – I’d love to help.